Professional
Years in product development for major CPG brands (Smucker's, Cadbury, SmartSweets) and in professional kitchens taught me to balance function and flavour at scale.
Our story
Hi, I'm Jennifer.
A food scientist, chef, and the creator of YumYeh.
Founder & electrolyte lover
Caught between my heritage and my identity.
I spent a long time feeling caught between my heritage and my identity as a first-generation Canadian. I loved the food, flavours, and traditions I grew up with, but I didn't always feel confident sharing them. I remember being embarrassed to bring Chinese food to school or speak Cantonese in front of my friends.
Years later, I realized something: the parts of my identity I once tried to hide were the very things I wanted to celebrate and share.”
Two worlds, until they collided.
Personal
I was chasing adventure. Years of solo travel brought me to Vancouver, where being outside and moving every day became my normal.
Then they collided. On the trail, reaching for an electrolyte drink, I kept asking: Why does every option taste the same? Why are some so low in sodium?
Where were the Asian flavours?
I had the food science skills to answer it, and the lifestyle that made me need to. So I created my own.
Right now, it's just me.
I develop the formulas, test the flavours, work with suppliers, pack the orders, and answer every email. Supporting YumYeh means supporting a small BC business.
Yum means “drink.” YumYeh means “drink something.”